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AfterPay Insights’

monthly forecasts are back with this June outlook for e-commerce in the

Netherlands, Germany, Norway, and the UK.
Do Dutch, German, Norwegian and UK consumers intend to increase or decrease their shopping in June?
What does this mean for overall e-commerce growth in June? And which categories can we expect to grow or decline from both the online and offline perspectives?

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Netherlands, Germany, Norway, and the UK.
Do Dutch, German, Norwegian and UK consumers intend to increase or decrease their shopping in June?
What does this mean for overall e-commerce growth in June? And which categories can we expect to grow or decline from both the online and offline perspectives?

bullet list with checkmarks

Netherlands, Germany, Norway, and the UK.
Do Dutch, German, Norwegian and UK consumers intend to increase or decrease their shopping in June?
What does this mean for overall e-commerce growth in June? And which categories can we expect to grow or decline from both the online and offline perspectives?

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Netherlands, Germany, Norway, and the UK.
Do Dutch, German, Norwegian and UK consumers intend to increase or decrease their shopping in June?
What does this mean for overall e-commerce growth in June? And which categories can we expect to grow or decline from both the online and offline perspectives?

A quick look back into the May data tells us about the different trends in the four countries.
It appears that both the UK and Germany have in increase in online volumes in the May month, with an e-commerce development in the UK of 5.6 (was 5.4 in April) and in Germany of 5.1 (was 4.6 in April). In other shoes however, the Netherlands and Norway see a slight decline in e-commerce volumes. The Netherlands has a volume of 3.8 (was 4.1 in April and Norway shrinks to 2.7 (from 3.2 in April). The decline in volumes is a spring/summer trend we saw in the previous years as well, where the seasonal effect comes to show. After the Peak Season, a slower and more offline season comes about.

Our results show

mixed results on how consumers intend to increase or decrease their overall purchases in June. Also, we see that the share of consumers who intend to increase online vs offline purchases is mixed, too. Only in Germany we see the biggest category increase more offline (vs online). Conversely, the three other countries have a large category that grows both offline and online.